Our mission as a brand is to challenge the toxic environment that the fashion industry creates over people's identity and self-esteem; to spread love, respect, acceptance and freedom; to help you be yourself and only yourself.
about zsofi szabo, our creative director
Formerly studied graphic design, fashion design and photography at an independent art studio ‘91 studio’ in Budapest. Currently a third-year student ENSAD Paris majoring in Fashion Design and Accessories.
” My motivations to create my own brand are coming from my personal experiences and struggles I have lived through. Hoping to create a positive environment in the world of fashion to help you break through your fears and personal struggles surrounding your identity. “
OUR STORY
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‘zofi’ was founded in December 2021 by Zsofi Szabo, 3 months after moving to from her birthplace, Budapest, Hungary to the beautiful city of Paris. Aspiring to represent people of all genders, sexual orientations, body types and personal histories, ‘zofi’ aims to make you fall in love with your imperfections and live a fulfilling life with your own unique, personal approach.
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Creating small, non-seasonal collections with an environment-friendly production process. Our clothing is produced in minimal quantities, made through an on-demand selling process. We are very invested in using second-hand materials, and also upcycling in every aspect of it.
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We are hoping to continue spreading the universal message of acceptance and freedom, and develop exciting projects with unique concepts, using our creative director zsofi’s personal and authentic visual language and sense of creative direction.
We are also planning to develop our network by continuing to develop meaningful relationships with our collaborators and customers.